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Red Planet Guitars
The power of eMarketing has helped Shropshire based company Red Planet Guitars generate traffic to there site which in return has increased growth in sales and even lead to opening their first shop due to the popularity.
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Website and Search Resources

We have collated the online resources mentioned in our Websites That Work Critique sessions. You can use these commands, websites, and checkers to improve the quality and compliancy of your website, and to benchmark the competition.

Google
(These commands must be written in the Google search box followed by your Domain name, e.g. site:www.nb2bc.co.uk)
site: Search Indexed pages in your site
link: Pages that link to your site's front page
cache: The current Cache of your site (cache = snapshot taken by Google of each web page examined as it crawls the web)
info: Information Google has about your site
related: Pages that are similar to your site

Check the Google PageRank http://pr.blogflux.com/index2.php
Google Analytics www.google.com/analytics
Google webmasters http://www.google.com/webmasters
Google Pay Per Click http://adwords.google.com

Yahoo
link: Pages that link to your site's front page

Accessibility
Check your site complies with accessibility guidelines
http://webxact.watchfire.com
http://www.cynthiasays.com

Website Quality
http://validator.w3.org/ - validate HTML
http://webxact.watchfire.com - also does a quality check
http://jigsaw.w3.org/css-validator/ - validate CSS
http://www.linkvendor.com/seo-tools/speedtester.html – check the loading speed
http://www.se-flash.com/ - how search engines see Flash

Domains
http://www.webconfs.com/website-to-country.php – find out where the website is hosted
http://www.webconfs.com/domain-age.php – find out how old a domain is
http://www.internetofficer.com/seo-tool/redirect-check/ - check that there are any redirects on the domain

Firefox
https://addons.mozilla.org/en-US/firefox/addon/60 – web developers toolbar
https://addons.mozilla.org/en-US/firefox/addon/1944 – Lynx add-on which allows you see a site how a screen reader and a search engine spider would view it

Directories
http://dmoz.org/
http://www.applegate.co.uk/
http://www.splut.com/
http://www.uk250.co.uk/

Further information:
For further help or clarification of the above email the National B2B Centre.

By: Mark Bonnett, E-Business Consultant – B2B Centre, 24th July 07

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