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The National B2B Centre regularly publishes articles by its own team of consultants and from leading experts like Dave Chaffey. Articles are listed in order of publication. Use the drop down menu above to list articles by e-Business theme or use the search bar in the top right to search by specific subject.
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Choosing the right keywords exercise
Understanding how your customers search for your products and services is really important for search engine optimisation and improving website performance. The B2B Centre have been using a simple technique to great success in its workshops - find out more More9 tips on how to choose a good SEO supplier
Gareth Edwards of the Narional B2B Centre highlights a few pointers to getting the right people to optimise your website MoreThe Chaffey Column - Marketing: a two-way street?
Dr Dave Chaffey continues his exploration of customer engagement by asking if your Marketing is a one-way or two-way street? MoreThe Chaffey Column - Customer Engagement Strategy
Online marketing lends itself to multiple interactions with clients. Dave Chaffey introduces the concept of a Customer Engagement Strategy and why you should be considering it. MoreSuccess Audit - How to generate content for websites and Social Media
When the B2B Centre talks to its clients about Social Media the first question that people ask is "what do I talk about?" The "Success Audit" is a quick way to generate topics. And once you have started you won't be able to stop. More6 Tools to Measure Social Media Success
Here's a few suggestions on measuring whether your Social Media efforts are working, as presented at the B2B members networking event on November 26th 2009. MoreThe Chaffey Column - Twitter Lists
In this month's column eMarketing guru Dr. Dave Chaffey looks at the new Twitter lists feature on the popular Social Media site. MoreThe Chaffey Column - October 2009
Dr. Dave Chaffey looks at Internet marketing statistics for marketers MoreAvoid the pitfalls of Pay Per Click
Pay Per Click advertising can be a very powerful online marketing tool but there are some easy traps to fall into when setting up your first campaign. Here's how to avoid some of the problems. MoreGoogle Analytics - First Time Through
If you haven't used Google Analytics before then step through some of the key features with Gareth Edwards, eMarketing Specialist at the National B2B Centre. More
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