Articles
The National B2B Centre regularly publishes articles by its own team of consultants and other leading experts. Articles are listed in order of publication. Use the drop down menu above to filter articles by category or use the search bar in the top right to search for a specific subject.
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CRM and Social Media – is that Social CRM?
Date: March 2013 Category: CRM
Social CRM is a rapidly developing concept that has some major implications for how you cope with the growing amounts of customer information available on Social Media.
Steve Orriss, Director of The National B2B Centre, cuts through the confusion on this key topic.
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Social Media Strategy for SMEs
Date: March 2013 Category: Marketing Online
Social Media is still going through the hype stage but it takes a lot more than the odd Facebook post to acheive success.
Gareth Edwards, the National B2B Centre’s Associate E-Marketing Consultant, has developed a series of practical steps that will help you get the results you’re after.
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Simple SEO Tips for SMEs
Date: January 2013 Category: Marketing Online
Search Engine Optimisation or SEO is a vital part of your online marketing effort. However it is still seen as being complex and difficult by SMEs.
Gareth Edwards, Associate e-Marketing Consultant, provides some straightforward ways to improve your website optimisation.
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How to get what you really need from new IT
Date: January 2013 Category: Managing IT Projects
If you haven't got quite what you wanted from an investment in IT check out this advice from Steve Orriss, Director at The National B2B Centre.
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Protecting Information - Your Most Important Asset
Date: September 2012 Category: Managing IT Projects
Small businesses are extremely vulnerable to the consequences of poor information protection.
This article by Richard Henson, Senior Lecturer in Computing at the University of Worcester and joint founder of IASME information assurance management standard highlights what you can do to reduce the risks.
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How to Improve your next Software Purchase
Date: July 2012 Category: Managing IT Projects
National B2B Centre directors Steve Orriss and Martin King-Turner offer up some suggestions that should make your next software purchase that bit easier.
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Using People, Process and Technology to achieve a Successful CRM Implementation
Date: June 2012 Category: CRM
The National B2B Centre's Steve Orriss shares his experience in the world of Customer Relationship Management (CRM), and explores how the "People, Process and Technology" approach will help you achieve implementation success.
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Three Keys to IT System Success: People, Process, Technology
Date: May 2012 Category: Managing IT Projects
Martin King-Turner, MD of the National B2B Centre, examines how the "people, process and technology approach to IT investment could maximise your chances of success.
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Bridging the gap between IT suppliers and clients
Date: April 2012 Category: Managing IT Projects
Martin King-Turner, MD of the National B2B Centre, looks at some of the issues that create a gap in communications between IT companies and their clients and kicks off a discussion about the solutions.
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Consumerisation of Technology
Date: March 2012 Category: Cloud
A new term to many but consumerisation of technology has already impacted you as a user and has some major implications for your business.
Martin King-Turner provides some insights into this concept.
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