Articles
The National B2B Centre regularly publishes articles by its own team of consultants and other leading experts. Articles are listed in order of publication. Use the drop down menu above to filter articles by category or use the search bar in the top right to search for a specific subject.
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What is the most important element of your Website?
Date: April 2008 Category: Marketing Online
The most important element of your website is the first screen. The first eyeful is the prime selling space of your website....
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How can you compete with the big boys online?
Date: March 2008 Category: Marketing Online
How can you play David to your Goliaths? How about a combination of nifty business and marketing thinking and making use of some key eMarketing techniques – just like some of the B2B Centre's heroic clients...
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Answer your IT questions at the Business IT Guide
Date: March 2008 Category: Marketing Online
This article introduces you to the new Business IT Guide for the West Midlands, a free online resource providing guides, fact sheets and tips to answer your IT questions or bigger IT dilemmas...
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Using the Internet to Grow Your Business
Date: February 2008 Category: Marketing Online
National B2B Centre clients have used the internet in a variety of ways to achieve business growth. Here are just some examples
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How can you get a better understanding of your online competitive environment?
Date: February 2008 Category: Marketing Online
When you were planning your website, looking to make changes to the site or setting up some form of eMarketing campaign, how much time did you spend looking at what was going on in the marketplace?...
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FAQs: Websites and Search Engines
Date: February 2008 Category: Marketing Online
James Pennington, the Lead IT Consultant at the B2B Centre answers some of your popular questions at our events...
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Websites are for life and not just for Christmas
Date: February 2008 Category: Marketing Online
Everybody gets excited about the launch of their latest website. You have to come to terms with all sorts of new words. You find yourself having to put in writing how good your business in. But in our experience the excitement wears off pretty quickly...
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More measurement is marvellous
Date: February 2008 Category: Marketing Online
When we ask the question "Do you look at your web statistics?" most people shuffle awkwardly and tell us that they don't get any or that they looked at them a few months ago but haven't checked recently. Gareth Edwards examines what to measure, how to measure and what to do about the results...
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Discover what works on your website
Date: February 2008 Category: Marketing Online
Have you ever had an argument with your boss about which image or headline works best on your website? Now you can go head to head and let your visitors tell you what works best on your site using Google Optimizer....
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New online tool for international traders
Date: February 2008 Category: e-Commerce
Business Link is launching a new guide and interactive tool to help businesses trading overseas to import and export much easier...
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