National B2B Centre
The National Business to Business Centre, Helping growing businesses make smart e-business decisions
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National B2B Centre Training Courses

In business, what you don't know can seriously hold you back.

Practical experience – “walking the talk” – ensures we deliver at a hands-on level, not “out of a book”.  Knowing what the issues are and how to deal with them on a day-to-day level is an important factor in the success of our courses and a significant contributor to our excellent reputation.
 

'Yet again you have delivered a course which is both educational and engaging. Keep up the good work!'

Lloyd's Register EMEA, Coventry


All our courses feature:

 

You may choose one of our scheduled courses, or we can tailor-make a course to suit your specific interests and skill level.

We offer three types of courses to cater for all levels of knowledge and experience:

We are always happy to discuss your requirements.  Contact Martin King-Turner on +44 (0)2476 620158 or email info@nb2bc.co.uk.

 

MasterClasses

Social Media MasterClass

We will show you how and why to use social media to engage with your customers, build your brand and increase sales. Our Social Media training course provides hands-on, practical tuition on why and where to use Blogs and social networking platforms like Facebook, Twitter, LinkedIn and YouTube to make the biggest impact.
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Google Analytics MasterClass

Our practical, hands-on Google Analytics course provides you with the knowledge you need to set up Google Analytics, understand Traffic and Content Reports, and use Goals and Filters to help improve your website's effectiveness, usability and conversion rates.
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Search Engine Optimisation (SEO) MasterClass

Our SEO training course covers all aspects of search engine positioning and optimisation, equipping you with the necessary understanding, technical know-how and insight to build an effective SEO strategy.  You will learn how to improve the positioning of your site on the major search engines without it taking over your life; and how to implement, monitor and maintain an ongoing SEO campaign for maximum possible returns.
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Digital Marketing for Professional Services MasterClass

This unique course, specifically designed for profesional services firms, will teach you how to create an online lead generation system that will attract potential clients again and again. Based upon real-world experience, you'll be shown how to create web content that will climb higher in the search engines. You'll discover new ways to engage your online visitors and how to encourage them to get in touch.
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Increase the Impact of your Online Content MasterClass

As more of your marketing activity goes online, the need to develop highly effective content for websites and social media becomes ever more pressing. This course will give you a tried and tested structure to bring immediate and measurable improvements to your business communications. It will help you to generate new content ideas, use “benefit” focused language to encourage clients to work with you, and make your content more search engine friendly.

Ultimately it's all about making your customers sure about the benefits you offer them and making it obvious why they need to do business with you.
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Selling Online MasterClass

This course will show you how to create and promote an effective ecommerce website. We will look at the various methods of selling on-line and discuss how to choose a suitable ecommerce solution that will grow with the business. We’ll explain the most effective methods of promoting your site. We will also focus on how to ensure that visitors arriving on your site have the greatest chance of actually purchasing.
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Workshops

"Building Profitable Customer Relationships" CRM Workshop

As your business grows the task of managing all of the different interactions you have with customers and prospects becomes more difficult. CRM (Customer Relationship Management) technology could be a solution to these problems.

This one day workshop provides owners and managers of growing businesses considering CRM with a thorough understanding of what CRM can do for their business through discussion of CRM functionality and benefits.
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"Differentiate your Business with Mobile Apps" Workshop

This course provides an overview of current industry trends in this fast-moving area and is packed with practical advice and examples of how Apps can create new revenue opportunities, improve customer service, and enhance businesses. The course includes an interactive workshop where delegates will be invited to consider and start planning new Apps for their own business.

Delegates will leave with an understanding of how an App can support their business, which technologies to focus on, and the key considerations for App development. The workshop will also cover cost implications and a walk through of the steps needed to engage successfully with a mobile App developer.
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FastStarts

"A Comprehensive Introduction to the Cloud" FastStart

”The Cloud” or “Cloud Computing” has become a hot topic for many business recently because it promises some big advantages over existing technology in terms of both cost and flexibility. But what are the realities of using the “Cloud” in a small/medium business, and what are the true benefits, risks and costs?

This one day course will provide business owners, directors and managers with a thorough understanding of “The Cloud”. You will pinpoint the opportunities for cost savings and increased agility in your business and leave with a clear implementation and action plan.
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"How to grow your business with Email Marketing" FastStart

Email Marketing is quick, easy to do, a massive cost saver and can be very effective! You can use it to establish rapport, build relationships with customers and generate lots of new business. But where do you start? How do you stay ahead of the pack and improve your Email Marketing results?

Designed for those who are new to Email Marketing, you’ll be taken, step-by-step through the crucial aspects of email marketing from forming strategies, setting targets, choosing the right tools through to designing engaging content and improving your Return on Investment (ROI).
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All course bookings are subject to our course booking terms.