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Google Analytics - 1 Day Masterclass


Course Date Location Price *  
2 December 2015 Birmingham £425   £325 (until 18th November) ** FULLY BOOKED **
23 March 2016 Birmingham £425   £325 (until 9th March) BOOK NOW

Course length: 1 day (9.30am - 4.30pm) includes lunch and refreshments
* All prices exclude VAT.

Google Analytics provides free, in-depth data on your web traffic, showing you where your visitors are coming from and how they are using your site.

Our practical, hands-on Google Analytics training course provides you with the knowledge you need to set up Google Analytics, understand Traffic and Content Reports, and use Goals and Filters to help improve your website's effectiveness, usability and conversion rates.

Your trainer for this course is James Pennington.

'The Google Analytics course was a real eye-opener. I learnt more in one day than I had in three years of using the program.'

Tornado Wire, Warwickshire

'Mind-blowing! Now I understand the power of Google Analytics to accurately measure the effectiveness of marketing communications.'

Kinetic PR, Birmingham

Course Objectives and Benefits

On completion of this Google Analytics training course delegates will:

  • Understand the principles of Google Analytics
  • Understand basic Traffic, Visitors and Content reports
  • Be able to setup and use Goals and Filters
  • Know how to use Analytics to improve website performance


Course Content

Introduction to Google Analytics

  • What is web analytics?
  • How can it help my business?

Analytics Reports

  • Introduction to reports: Visitors, Traffic, Content, E-Commerce
  • Exporting and saving reports
  • Customizing dashboards
  • Emailing reports


  • Setting up an account and profile
  • Adding users
  • Standard filters
  • Site Search


  • Setting up Goals

What do you Want to Track?

  • Key Performance Indicators (KPIs)
  • Traffic Sources analysis
  • Landing Pages

Action Planning



Prior to attending this Google Analytics course delegates should have: