Ecommerce Training Course
Converting Browsers to Buyers: Making eCommerce Websites Work - 1 Day Workshop
| Course Date | Location | Price * | |
|---|---|---|---|
| 8 May 2012 | Birmingham |
|
BOOK NOW |
Course length: 1 day (9.30am - 4.30pm) includes lunch and refreshments
* All prices exclude VAT.
This workshop looks at creating effective ecommerce websites to sell products. We will examine the various methods to sell on-line and discuss how to choose a suitable ecommerce solution that will grow with the business.
In addition we’ll focus on how to create pages that convert customers and ensure they have a greater chance of purchasing when they access the website.
Driving traffic effectively to the site using Pay Per Click advertising through Google and Facebook will also be covered along with the role of social media sharing within the whole on-line ecommerce experience.
Your trainer for this course is James Pennington.
ALL NEW COURSE FOR 2012
Course Objectives and Benefits
On completion of this eCommerce Course delegates will understand:
- The different ways to sell on line
- How to take money and ensure you’re compliant
- ‘Calls to Action’ and how to construct pages correctly
- Paid advertising and how to use it correctly – Google / Facebook / LinkedIn
- Landing Page design and construction – best practice
- Typical blocks to conversion and how to remove them
- The importance of Analytics and effective tracking
Course Content
Introduction to Selling Online
Requirements Specification
- What type of shop am I?
- Where should I be selling?
Options for Selling Online
- Overview of selling methods
- Paypal
- Google shopping
- Amazon
- Ebay shops
- Ecommerce tools - CMS & full ecommerce Systems
Taking People's Money
- What are the options?
- What is PCI compliance?
- How much does all this cost - selecting the right methods
Driving Traffic
- Facebook & LinkdIn advertising
- Google PPC
- Email offers
- Partner networks & Affiliates
Increasing Conversions
- Why do people not convert?
- Landing page design
- Calls to Action - What are they and why are they important?
- Reviews and how important they are
- Trusted techniques to increase conversions
Measurement
- What should you track?
- Setting up Analytics to understand buyer behaviour
Audience
This course is a non-technical course aimed at business owners who are either
- operating an ecommerce website and wish to improve the performance and conversion rate, or
- businesses that are looking at starting in the world of selling on-line.