Selling Online Training Course - 1 Day Masterclass
| Course Date | Location | Price * | |
|---|---|---|---|
| 25 June 2013 | Coventry | BOOK NOW |
Course length: 1 day (9.30am - 4.30pm) includes lunch and refreshments
* All prices exclude VAT.
This course will increase the effectiveness of your online sales activities. It is designed for business owners and managers wanting to maximise their online sales income.
We will show you how to choose the best methods for your business to sell online and how to create effective eCommerce sales channels.
You will discover the secrets of creating web pages that actually convert vistors to your website into revenue generating customers.
We'll also show you how to drive traffic effectively to the site using Pay Per Click advertising from Google, advertising in Facebook and LinkedIn, along with explaining the role of social media sharing to create a buzz to enhance your selling capability.
Your trainer for this course is James Pennington.
'Excellent - much food for thought as well as "OMG - Need to get that sorted!"'
Streetbike, Birmingham
Course Objectives and Benefits
On completion of this eCommerce Course delegates will understand:
- The different ways to sell on line
- How to take money and ensure you’re legally compliant
- ‘Calls to Action’ and how to construct pages correctly
- Paid advertising and how to use it correctly – Google / Facebook / LinkedIn
- Landing Page design and construction – best practice
- Typical blocks to conversion and how to remove them
- The importance of Analytics and effective tracking
Course Content
Introduction to Selling Online
Requirements Specification
- What type of shop am I?
- Where should I be selling?
Options for Selling Online
- Overview of selling methods
- Paypal
- Google shopping
- Amazon
- Ebay shops
- Ecommerce tools - CMS & full ecommerce Systems
Taking People's Money
- What are the options?
- What is PCI compliance?
- How much does all this cost - selecting the right methods
Driving Traffic
- Google PPC
- Facebook & LinkedIn advertising
- Social Media and Email offers
- Partner networks & Affiliates
Increasing Conversions
- Why do people not convert?
- Landing page design
- Calls to Action - What are they and why are they important?
- Reviews and how important they are
- Trusted techniques to increase conversions
Measurement
- What should you track?
- Setting up Analytics to understand buyer behaviour
Audience
This course is a non-technical course aimed at business owners who are either
- operating an ecommerce website and wish to improve the performance and conversion rate, or
- businesses that are looking at starting in the world of selling on-line.