Email Marketing Training Course
How to grow your business with Email Marketing - 1 Day FastStart
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Course length: 1 day (9.30am - 4.30pm) includes lunch and refreshments
* All prices exclude VAT.
Would you like to generate new business using one of the cheapest and most effective methods?
Learn to use Email Marketing to establish rapport, build relationships with customers and generate new business. Harness the effectiveness of Email Marketing! It is quick and easy to do. It’s a vital part of the marketing mix to help you stretch your budget further.
Would you like to send a focused message, in just a few minutes, without any printing and postage expenses to 100, 200, 500 or 1,000's of potential or existing customers?
So, where do you start? How do you stay ahead of the pack and improve your Email Marketing results? This new, fully-revised Email Marketing training course will show you how.
Designed for those who are new to Email Marketing and for those with some experience, this practical ‘How To’ workshop will help you make the most of Email.
You’ll be taken, step-by-step through the crucial aspects of email marketing, from forming strategies, setting targets, choosing the right tools through to designing engaging content and improving your Return on Investment (ROI).
Your trainer for this course is Andrew Gordon.
'Outstanding, motivational presentation by Andrew Gordon who is passionate about his subject'
'Andrew was excellent, very clear with great course content'
'Andrew was excellent in terms of his explanations and knowledge. He handled a very knowledgeable audience with lots of questions really well'
Course Objectives and Benefits
On completion of this course you will understand how to:
- Use Email Marketing to make a difference to your business
- Build highly targeted and segmented email lists
- Interpret the numbers from your Email Marketing efforts
- Create and test landing pages according to best practice
- Establish powerful testing programmes that will help you improve
- Plan for the future developments in email marketing technology
Course Content
- Email Marketing - an overview
- Defining your goals
- Setting your budgets and choosing your metrics
- Picking the right tools for the job
- How to build a powerful email list
- Encouraging web visitors to subscribe
- Planning and delivering campaigns
- Choosing frequency schedules
- Developing engaging content
- How to design attractive layouts
- Writing for email
- Thinking about Subject Lines and From Fields
- Avoid looking like a spammer
- Reducing abandonment and bounce rates
- Structured approaches to testing
- Thinking about the Landing Pages on your website
- Case studies
- You, the law and email
- The future of email marketing
Audience
This course is a non-technical email marketing programme. Is it designed for people with little or no knowledge of email marketing. However, those looking to enhance their skills will also find the course valuable.