Mobile Apps Training Course
"Differentiate your Business with Mobile Apps" - 1 Day Workshop
| Course Date | Location | Price * | |
|---|---|---|---|
| 1 Mar 2012 | Coventry |
|
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Course length: 1 day (9.30am - 4.30pm) includes lunch and refreshments
* All prices exclude VAT.
Mobile technology is expanding rapidly and it is widely expected that the most common method to access the Internet will be via smartphones and tablets by the end of 2012. This brings a wealth of opportunities for businesses.
This course provides an overview of current industry trends in this fast-moving area and is packed with practical advice and examples of how Apps can create new revenue opportunities, improve customer service, and enhance businesses. The course includes an interactive workshop where delegates will be invited to consider and start planning new Apps for their own business.
Delegates will leave with an understanding of how an App can support their business, which technologies to focus on, and the key considerations for App development. The workshop will also cover cost implications and a walk through of the steps needed to engage successfully with a mobile App developer.
Your trainer for this course is Rob Mannion.
ALL NEW COURSE FOR 2012
Course Objectives and Benefits
On completion of this course delegates will:
- Understand the major industry trends regarding hardware and platforms.
- Understand the benefits of an App compared to traditional methods of accessing the internet.
- Appreciate how an App can support your customers, support your business processes and create new revenue opportunities.
- Understand the People, Process and Technology issues for a successful App including
- How to develop requirements specification for an App
- How to select an App supplier and provider
- The technology options
- Know whether their business is ready to benefit from a mobile App and what their next steps should be.
Course Content
Mobile Overview
- Mobile v’s desktop
- Mobile industry trends
- Apple v’s Android v’s Blackberry v’s Nokia v’s Windows
- Smartphone v’s Tablet
- Native v’s Cross Platform v’s Mobile Web
Mobile Strategy
- Do you need a mobile strategy at all?
- Approaching a mobile strategy
Supporting your customers with an App
- How an App can support your customers
- Differentiate your offering from your competitors
Creating revenue with an App
- Choosing the right business model to maximize revenue
- Charges levied by smartphone providers
- Measuring App downloads
Using Apps in your Business
- Delivering an App to support your internal business practices
- Delivering an App on a tablet
- Distributing an App to your staff
- Management information generated
- Implementing a server solution collating data from your staff's tablets
App Development
- Turning an idea into an App
- How much does an App cost?
- Cost drivers
- Example App costs
- Approval process - Apple
- Measuring successes
- Questions to ask a supplier
This course includes a workshop session - Build an App to support your Business - to help you think about your own individual needs and begin considering how a mobile App could support your business. The workshop will help you:
- Identify your Requirements
- Consider the business model
- Create Wireframes for your App
Audience
This course is non-technical and is aimed at Small and Medium business owners and managers considering Apps who want to understand more about Apps, how Apps could be used to improve their businesses and how to go about commissioning App development.