Web Content Development Course - 1 Day Masterclass
Increase the Impact of your Online Content
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Course length: 1 day (9.30am - 4.30pm) includes lunch and refreshments
* All prices exclude VAT.
Do you believe that your website and social media could be closing more business for you, but you’re not quite sure how to make it happen? Do you sometimes wonder if people reading about you online really understand what differentiates you from your competition?
If so, you’ve come to the right place! As more of your marketing activity goes online, the need to develop highly effective content for websites and social media becomes ever more pressing.
This course will give you a tried and tested structure to bring immediate and measurable improvements to your business communications. It will help you to generate new content ideas, use “benefit” focused language to encourage clients to work with you, and make your content more search engine friendly.
Ultimately it's all about making your customers sure about the benefits you offer them and making it obvious why they need to do business with you.
Your trainers for this course are Gareth Edwards and Jackie King-Turner.
ALL NEW COURSE FOR 2012
Course Objectives and Benefits
On completion of this Online Content Development Course you will be able to:
- Utilise a tried and tested structure to communicate value to your customers and prospects
- Apply the structure to your website, social media and email marketing content
- Unlock the treasure trove of success stories hidden in your business
- Understand how to use content to improve your search engine rankings
- Become a confident, online communicator
- Manage your online communication schedule
- Understand how to measure improvements in your online performance
Course Content
Communicating Value using Feature, Advantage, Benefit, Evidence (FABE)
- Introduction to FABE
- Worked examples
- Understanding the audiences’ different perceptions of the world
Increasing Conversion
- Landing pages and their design
- Calls to action
What are the Search Engines looking for?
- Keywords
- Authority
- Links (internal and external)
Success Audit. How to generate new ideas for online content
- Brainstorm ideas
- Using different filters, themes and perspectives
- Examples
Developing or updating your online content
- Web pages
- Social Media – Blogs, Facebook, Twitter
- Examples
Creating a content development process
- Time management
- Scheduling
- Intelligence
- Using the tools
Monitoring Success
- What to track
- Monitoring and measurement tools
Audience
Prior to attending this Online Content Development course delegates should have:
- An understanding of the web
- An understanding of social media