Social Media Training Course - 1 Day Masterclass
| Course Date | Location | Price * | |
|---|---|---|---|
| 28 Feb 2012 |
Birmingham (West Bromwich) |
|
BOOK NOW |
| 22 May 2012 | Coventry |
|
BOOK NOW |
Course length: 1 day (9.30am - 4.30pm) includes lunch and refreshments
* All prices exclude VAT.
If you’re not already using Social Media Marketing to connect with customers and generate traffic to your site you’ll soon be dropping down Google’s rankings and losing business. Social Media is now an essential part of the marketing mix.
We will show you how and why to use social media to engage with your customers, build your brand and increase sales. Our Social Media training course provides hands-on, practical tuition on why and where to use Blogs and social networking platforms like Facebook, Twitter, LinkedIn and YouTube to make the biggest impact.
Your trainer for this course is Gareth Edwards.
Ward & Rider, Coventry
Course Objectives and Benefits
On completion of this Social Media Course delegates will:
- Understand the underlying principles of Social Media
- Formulate an Action Plan that combines the key Social Media networks and tools
- Know how to use Social Media to enhance your presence online
- Be able to monitor the success of Social Media campaigns
Course Content
Introduction to Social Media
- What is social media?
- How can it help my business?
- The key Social Media tools and networks
What Should I Say?
- Establishing your identity and your message
- Success Audit
Blogging
- Why blog and what to blog about
- The key types of blog post
- Engaging the audience with video
- How does Twitter work?
- Setting up a Twitter account
- Retweets, hashtags and lists
- Your profile
- Building connections and getting recommendations
- Using groups – drive traffic with news & discussions
- How can I use Facebook to aid my business?
- Developing a Facebook Page
- Facebook apps to share content
Pulling all the Social Media Platforms Together
- Working efficiently by connecting the Social Media platforms and networks
- Working consistently
Monitoring your Social Media Performance
- What are people saying about you?
- Analytics and stats tools
Action Planning
Audience
Prior to attending this Social Media course delegates should have:
- A good understanding of the web