Articles
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The National B2B Centre regularly publishes articles by its own team of consultants and other leading experts. Articles are listed in order of publication. Use the drop down menu above to filter articles by category or use the search bar in the top right to search for a specific subject.
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CRM: What are the problems areas?
Date: February 2012 Category: CRM
CRM (Customer Relationship Management) has many benefits for client focused businesses. But there are some important pitfalls.
Steve Orriss of the National B2B Centre examines some of the problems and provides advice on making sure that you avoid them
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5 Reasons Why Your Business Needs CRM
Date: October 2011 Category: CRM
Steve Orriss, Director and Lead Consultant at The National B2B Centre Ltd., highlights 5 way your business could benefit from a CRM (Customer Relationship Management) system.
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10 of the most commonly asked questions about CRM
Date: June 2010 Category: CRM
Helen Caldicott of Marketing Answers & Solutions highlights the key questions she gets about CRM...and provides the answers.
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No Short Cuts to a CRM Solution
Date: July 2009 Category: CRM
Unfortunately getting it right with CRM takes a bit of effort. Steve Orriss of the National B2B Centre explains the right process.
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Generating Sales with CRM
Date: May 2009 Category: CRM
Gareth Edwards talks us through the some the selling benefits of using CRM (Customer Relationship Management) for small and growing businesses.
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Why should SMEs be using Customer Relationship Management?
Date: December 2008 Category: CRM
CRM has been in use by the Corporates for many years. Is now the time for small businesses to get in on the act?
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