Commerce has a long tradition of profiting from innovative systems and tools. As new technologies emerge, successful businesses are quick to identify developing opportunities and expand their commercial capabilities. Conducting commerce electronically (e-Commerce or e-Trading) is no different.
Electronic trading (e-Trading) will support growth of your businesses revenue by attracting new customers in new or traditional markets, by launching an online sales channel. It can deliver cost reductions by improving efficiency through automation and by creating a low-cost route to market for your products. Internet sales offer a higher margin than traditional routes. e-Support uses online technologies to support your customers, at low cost, by providing information about your products and services on your website.
Trading online is not just about having a shopping cart and taking payments online. In order to fully realise the benefits, and save valuable resources, companies need to embed effective sales processes on their websites and fully integrated them with robust back office systems.
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James Pennington, Lead IT Consultant at the B2B Centre, is seen here discussing e-Commerce as part of our GuruOnline video programme.