Articles
The National B2B Centre regularly publishes articles by its own team of consultants and other leading experts. Articles are listed in order of publication. Use the drop down menu above to filter articles by category or use the search bar in the top right to search for a specific subject.
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Avoid the pitfalls of Pay Per Click
Date: October 2009 Category: e-Commerce
Pay Per Click advertising can be a very powerful online marketing tool but there are some easy traps to fall into when setting up your first campaign. Here's how to avoid some of the problems.
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Selling On-Line – Getting started
Date: April 2009 Category: e-Commerce
E-Commerce expert James Pennington talks about the opportunities of trading online, the importance of planning and the low cost facilities out there.
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New online tool for international traders
Date: May 5600 Category: e-Commerce
Business Link is launching a new guide and interactive tool to help businesses trading overseas to import and export much easier...
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Using ZenCart to build your online shop
Date: May 9200 Category: e-Commerce
ZenCart is an on-line shopping system. It enables companies to operate an on-line store front, which provides users with a large selection of functions....
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Phishing, Pharming and other traps for the unwary...
Date: January 2008 Category: e-Commerce
Black Country law firm urges businesses and individuals to be vigilant against the ever increasing ways that they may find themselves targeted via the internet...
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eTrade or not to eTrade, that is the Question
Date: February 2007 Category: e-Commerce
The latest annual eCommerce survey for Actinic shows profitability amongst SME online traders was at an all time high but the proportion of companies using eCommerce is still low. This article asks whether your business should be eTrading...
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E-Commerce is more profitable
Date: February 2007 Category: e-Commerce
A study by Actinic finds that e-trading has become profitable for 90% of companies and less costly to implement - but fewer retailers are taking the opportunity...
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Should you become an Xmas eBay trader?
Date: December 2006 Category: e-Commerce
Should you join the thousands of businesses that sell through the worlds largest auction and trading site and become a Xmas eBay trader?
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What is electronic trading?
Date: August 2006 Category: e-Commerce
Electronic trading is more than just a catalogue and shopping basket on your website; it can provide your business with visible benefits such as improved customer service, greater accuracy, faster response times and greater capacity...
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Selling online can increase the reach of your business - but is it right for you?
Date: August 2006 Category: e-Commerce
The web provides a marketing tool that puts small businesses on equal footing with the 'big boys'. But how do you know whether e-commerce - selling your products or services direct to customers online - is right for you?
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