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The National B2B Centre regularly publishes articles by its own team of consultants and from leading experts like Dave Chaffey. Articles are listed in order of publication. Use the drop down menu above to list articles by e-Business theme or use the search bar in the top right to search by specific subject.

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Avoid the pitfalls of Pay Per Click

Pay Per Click advertising can be a very powerful online marketing tool but there are some easy traps to fall into when setting up your first campaign. Here's how to avoid some of the problems. More

Selling On-Line – Getting started

E-Commerce expert James Pennington talks about the opportunities of trading online, the importance of planning and the low cost facilities out there. More

New online tool for international traders

Business Link is launching a new guide and interactive tool to help businesses trading overseas to import and export much easier... More

Using ZenCart to build your online shop

ZenCart is an on-line shopping system. It enables companies to operate an on-line store front, which provides users with a large selection of functions.... More

Phishing, Pharming and other traps for the unwary...

Black Country law firm urges businesses and individuals to be vigilant against the ever increasing ways that they may find themselves targeted via the internet... More

eTrade or not to eTrade, that is the Question

The latest annual eCommerce survey for Actinic shows profitability amongst SME online traders was at an all time high but the proportion of companies using eCommerce is still low. This article asks whether your business should be eTrading... More

E-Commerce is more profitable

A study by Actinic finds that e-trading has become profitable for 90% of companies and less costly to implement - but fewer retailers are taking the opportunity... More

Should you become an Xmas eBay trader?

Should you join the thousands of businesses that sell through the worlds largest auction and trading site and become a Xmas eBay trader? More

What is electronic trading?

Electronic trading is more than just a catalogue and shopping basket on your website; it can provide your business with visible benefits such as improved customer service, greater accuracy, faster response times and greater capacity... More

Selling online can increase the reach of your business - but is it right for you?

The web provides a marketing tool that puts small businesses on equal footing with the 'big boys'. But how do you know whether e-commerce - selling your products or services direct to customers online - is right for you? More

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