Courses and Events Schedule
Take a look at our exciting events schedule - including our training courses - coming up in the near future.
Unless otherwise stated our events and courses will be held at our University of Warwick facilities, which are convenient for businesses in Coventry, Birmingham and across the West Midlands.
If you can't find what are looking for, or need further information, contact us at events@nb2bc.co.uk or call 02476 620158.
Google Analytics Training Course - 1 Day Masterclass
£399 £299 Until 1st February (All prices excluding VAT)
Birmingham
Google Analytics provides free, in-depth data on your web traffic, showing you where your visitors are coming from and how they are using your site.
Our practical, hands-on Google Analytics course provides you with the knowledge you need to set up Google Analytics, understand Traffic and Content Reports, and use Goals and Filters to help improve your website's effectiveness, usability and conversion rates.
Making eCommerce Websites Work - 1 Day Workshop
£349 £249 Until 7th February (All prices excluding VAT)
Coventry
This masterclass looks at the basics for creating effective ecommerce websites to sell products. We will look at the various methods to begin selling on-line and discuss how to choose a suitable ecommerce solution that will grow with the business.
In addition we’ll focus on how to create pages that convert customers and ensure they have a greater chance of purchasing when they access the website.
Driving traffic effectively to the site using Pay Per Click advertising through Google and Facebook will also be covered along with the role of social media sharing within the whole on-line ecommerce experience.
Social Media Training Course - 1 Day Masterclass
£399 £299 Until 14th February (All prices excluding VAT)
Birmingham
If you're not already using Social Media Marketing to connect with customers and generate traffic to your site you'll soon be dropping down Google's rankings and losing business. Social Media is now an essential part of the marketing mix.
We will show you how and why to use social media to engage with your customers, build your brand and increase sales. Our Social Media training course provides hands-on, practical tuition on why and where to use Blogs and social networking platforms like Facebook, Twitter, LinkedIn and YouTube to make the biggest impact.
Differentiate your Business with Mobile Apps - 1 Day Workshop
£349 £249 Until 16th February (All prices excluding VAT)
Coventry
Mobile technology is expanding rapidly and it is widely expected that the most common method to access the Internet will be via smartphones and tablets by the end of 2012. This brings a wealth of opportunities for businesses.
This course provides an overview of current industry trends in this fast-moving area and is packed with practical advice and examples of how Apps can create new revenue opportunities, improve customer service, and enhance businesses. The course includes an interactive workshop where delegates will be invited to consider and start planning new Apps for their own business.
Delegates will leave with an understanding of how an App can support their business, which technologies to focus on, and the key considerations for App development. The workshop will also cover cost implications and a walk through of the steps needed to engage successfully with a mobile App developer.
CRM: Building Profitable Customer Relationships - 1 Day Workshop
£349 £249 Until 21st February (All prices excluding VAT)
Coventry
As your business grows the task of managing all of the different interactions you have with customers and prospects becomes more difficult. This can cause problems with the retention of clients and your sales pipeline. CRM (Customer Relationship Management) technology could be a solution to these problems.
The goal of this one day workshop is to provide the owners and managers of growing businesses considering CRM with an understanding of what CRM can do for their business through discussion of CRM functionality and benefits.
A workshop session will guide delegates through documenting the key functional CRM requirements of their own businesses and deliver an understanding of some of the key issues in managing a successful CRM project.
Delegates will leave understanding whether their business is ready to undertake CRM and what their next steps should be.
Harnessing the Cloud - 1 Day Workshop
£349 £249 Until 29th February (All prices excluding VAT)
Coventry
”The Cloud” or “Cloud Computing” has become a hot topic for many business recently because it promises some big advantages over existing technology in terms of both cost and flexibility.
But sometimes it is difficult to get behind the hype.
The essence of Cloud is obtaining IT services or resources over the internet. You may already have looked at applications such as Google Apps, Office 365, CRM systems, or accountancy systems that can be used on a “pay as you go” basis via a web browser, often offering attractive opportunities for cost savings when compared to more “traditional” software packages.
But what are the realities of using the “Cloud” in a small/medium business, and what are the true benefits, risks and costs?
This one day Cloud training course will provide business owners, directors and managers with a better understanding of “The Cloud” and explore how you could benefit from using a range of Cloud services in your business.
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How to grow your business with Email Marketing - 1 Day FastStart
£349 £249 Until 13th March (All prices excluding VAT)
Birmingham
Email Marketing is quick, easy to do, a massive cost saver and can be very effective! You can use it to establish rapport, build relationships with customers and generate lots of new business.
So, where do you start? How do you stay ahead of the pack and improve your Email Marketing results? This new, fully-revised Email Marketing training course will show you how.
Designed for those who are new to Email Marketing and for those with some experience, this practical ‘How To’ workshop will help you make the most of Email. You’ll be taken, step-by-step through the crucial aspects of email marketing, from forming strategies, setting targets, choosing the right tools through to designing engaging content and improving your Return on Investment (ROI).
SEO Training Course - 1 Day Masterclass
£399 £299 Until 11th April (All prices excluding VAT)
Coventry
SEO is not a mystery: it's about attracting the right customers at the right time. Our SEO training course covers all aspects of search engine positioning and optimisation, equipping you with the necessary understanding, technical know-how and insight to build an effective SEO strategy.
During the SEO training course you will learn how to improve the positioning of your site on the major search engines without it taking over your life; and how to implement, monitor and maintain an ongoing SEO campaign for maximum possible returns.
Making eCommerce Websites Work - 1 Day Workshop
£349 £249 Until 24th April (All prices excluding VAT)
Birmingham
This masterclass looks at the basics for creating effective ecommerce websites to sell products. We will look at the various methods to begin selling on-line and discuss how to choose a suitable ecommerce solution that will grow with the business.
In addition we’ll focus on how to create pages that convert customers and ensure they have a greater chance of purchasing when they access the website.
Driving traffic effectively to the site using Pay Per Click advertising through Google and Facebook will also be covered along with the role of social media sharing within the whole on-line ecommerce experience.
Google Analytics Training Course - 1 Day Masterclass
£399 £299 Until 1st May (All prices excluding VAT)
Coventry
Google Analytics provides free, in-depth data on your web traffic, showing you where your visitors are coming from and how they are using your site.
Our practical, hands-on Google Analytics course provides you with the knowledge you need to set up Google Analytics, understand Traffic and Content Reports, and use Goals and Filters to help improve your website's effectiveness, usability and conversion rates.
Social Media Training Course - 1 Day Masterclass
£399 £299 Until 8th May (All prices excluding VAT)
Coventry
Special Offer: Book this course together with any of our other courses and receive a £50 discount on each additional course!
If you're not already using Social Media Marketing to connect with customers and generate traffic to your site you'll soon be dropping down Google's rankings and losing business. Social Media is now an essential part of the marketing mix.
We will show you how and why to use social media to engage with your customers, build your brand and increase sales. Our Social Media training course provides hands-on, practical tuition on why and where to use Blogs and social networking platforms like Facebook, Twitter, LinkedIn and YouTube to make the biggest impact.
CRM: Building Profitable Customer Relationships - 1 Day Workshop
£349 £249 Until 31st May! (All prices excluding VAT)
Birmingham
As your business grows the task of managing all of the different interactions you have with customers and prospects becomes more difficult. This can cause problems with the retention of clients and your sales pipeline. CRM (Customer Relationship Management) technology could be a solution to these problems.
The goal of this one day workshop is to provide the owners and managers of growing businesses considering CRM with an understanding of what CRM can do for their business through discussion of CRM functionality and benefits.
A workshop session will guide delegates through documenting the key functional CRM requirements of their own businesses and deliver an understanding of some of the key issues in managing a successful CRM project.
Delegates will leave understanding whether their business is ready to undertake CRM and what their next steps should be.
Harnessing the Cloud - 1 Day Workshop
£349 £249 Until 7th June (All prices excluding VAT)
Birmingham
”The Cloud” or “Cloud Computing” has become a hot topic for many business recently because it promises some big advantages over existing technology in terms of both cost and flexibility.
But sometimes it is difficult to get behind the hype.
The essence of Cloud is obtaining IT services or resources over the internet. You may already have looked at applications such as Google Apps, Office 365, CRM systems, or accountancy systems that can be used on a “pay as you go” basis via a web browser, often offering attractive opportunities for cost savings when compared to more “traditional” software packages.
But what are the realities of using the “Cloud” in a small/medium business, and what are the true benefits, risks and costs?
This one day Cloud training course will provide business owners, directors and managers with a better understanding of “The Cloud” and explore how you could benefit from using a range of Cloud services in your business.
.