CRM: Identify, Win and Keep Profitable Customers

CRM (Customer Relationship Management) systems are powerful tools that could help your business grow and prosper.

This breakfast briefing will help you to understand exactly how you could use CRM to manage your contacts, convert leads into sales, identify the most profitable clients and make sure that you maintain control over your business processes at all times.

The session will also cover what technical knowledge is required, how you go about choosing the right system for your business and how the B2B Centre might be able to help you..

Agenda:
Tuesday 19th May 2009
National B2B Centre, University of Warwick, Coventry

7.30 Registration and breakfast
8.00 CRM: Identify, win and retain profitable customers
8.45 Case study
9.10 Demonstration
9.30 Q&A
10.00 Close

So if your business has outgrown Outlook, finds spreadsheets a struggle or you are looking beyond contact management, then this session is for you.

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