National B2B Centre

Are visitors lost on your website?: Designing the Navigation System

Navigation, believe it or not, can play a major part in keeping those all important web users on your site. You should know from your own experience, if you can’t find what you’re looking for or it’s difficult to navigate your way around a site you won’t use it again.... More

Online PR: Raising your profile on the web

Over the last few years, PR has changed and the growth of the internet has made it accessible to a lot more companies. This article shares a few pointers to help your business generate more awareness online…… More

6 Steps for writing a headline

Constructing a headline that works for your website is very crucial. It’s one of the first thing people will see when landing on your site. It needs to be clear and focused on... More

Measuring your web copy

Once you have constructed your web copy, it’s important to evaluate your work to make sure you are getting the right message out there. Go through your web copy and measure.... More

Rachel Elnaugh talks web with local businesses

Ex-Dragon's Den panelist Rachel Elnaugh spoke at a recent B2B Centre event to share her tips for online success.... More

Are your website images putting you at risk?

The availability of images and graphics in electronic form on the internet is so vast and so easy to download that there is a real risk of breaking copyright and/or trademark law. So what do we need to consider and how do we mitigate the risk?.... More

Three Fundamental Rules for Writing Web Copy

Web copy refers to the words that communicate a sales message on the web. It is very important to get the right message across..... More

What is the most important element of your Website?

The most important element of your website is the first screen. The first eyeful is the prime selling space of your website.... More

How can you compete with the big boys online?

How can you play David to your Goliaths? How about a combination of nifty business and marketing thinking and making use of some key eMarketing techniques – just like some of the B2B Centre's heroic clients... More

Answer your IT questions at the Business IT Guide

This article introduces you to the new Business IT Guide for the West Midlands, a free online resource providing guides, fact sheets and tips to answer your IT questions or bigger IT dilemmas... More

Articles