Articles
The National B2B Centre regularly publishes articles by its own team of consultants and other leading experts. Articles are listed in order of publication. Use the drop down menu above to filter articles by category or use the search bar in the top right to search for a specific subject.
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Getting Started with Twitter
Date: January 2012 Category: Marketing Online
Gareth Edwards, Associate Digital Marketing Specialist, provides a run through of how to get started and make the most of Twitter. More
Make the Most of Your Facebook Page
Date: October 2011 Category: Marketing Online
Gareth Edwards, Associate Online Marketing Consultant at the National B2B Centre Ltd., provides 5 quick ways to improve the effectiveness of your Facebook business page. More
Social Media - Where are your customers and prospects?
Date: June 2011 Category: Marketing Online
There's some work to be done in selecting the right Social Media channels to choose. This article highlights some of the ways you can find out channels your clients or prospects are using. More
Using Social Media - Resolving Time, Money and Resource Issues
Date: May 2011 Category: Marketing Online
Social Media is being adopted enthusiastically by many businesses. But sometimes it takes a bit more than setting up a Facebook page to make it work effectively. More
Getting the Most Out of LinkedIn
Date: February 2011 Category: Marketing Online
LinkedIn is less well known than Facebook or Twitter, but has the potential to be very useful to business users. Find out how you can get the most from this advanced networking tool. More
Using Google Places
Date: January 2011 Category: Marketing Online
Google Places is a must use online marketing tool for many small and medium sized businesses More
10 Tips how to qualify an SEO agency
Date: July 2010 Category: Marketing Online
There are lot's of cowboys out there claiming to do SEO. This article outlines 10 way to sort out the good, the bad and ugly. More
The Chaffey Column - Planning Your Social Media Strategy
Date: March 2010 Category: Marketing Online
In the lastest of a series of articles exploring customer engagement Dr. Dave Chaffey turns his attention this month to how you define a Social Media strategy. More
Developing Your Keyword List
Date: March 2010 Category: Marketing Online
Choosing the right keywords is a vital part of SEO (Search Engine Optimisation). Gareth Edwards, e-marketing specialist at the National B2B Centre discusses some ideas that you can use to develop your list. More
Choosing the right keywords exercise
Date: February 2010 Category: Marketing Online
Understanding how your customers search for your products and services is really important for search engine optimisation and improving website performance. The B2B Centre have been using a simple technique to great success in its workshops - find out more More