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The National B2B Centre regularly publishes articles by its own team of consultants and from leading experts like Dave Chaffey. Articles are listed in order of publication. Use the drop down menu above to list articles by e-Business theme or use the search bar in the top right to search by specific subject.
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10 Tips how to qualify an SEO agency
There are lot's of cowboys out there claiming to do SEO. This article outlines 10 way to sort out the good, the bad and ugly. More10 of the most commonly asked questions about CRM
Helen Caldicott of Marketing Answers & Solutions highlights the key questions she gets about CRM...and provides the answers. MoreThe Chaffey Column - Planning Your Social Media Strategy
In the lastest of a series of articles exploring customer engagement Dr. Dave Chaffey turns his attention this month to how you define a Social Media strategy. MoreDeveloping Your Keyword List
Choosing the right keywords is a vital part of SEO (Search Engine Optimisation). Gareth Edwards, e-marketing specialist at the National B2B Centre discusses some ideas that you can use to develop your list. MoreChoosing the right keywords exercise
Understanding how your customers search for your products and services is really important for search engine optimisation and improving website performance. The B2B Centre have been using a simple technique to great success in its workshops - find out more More9 tips on how to choose a good SEO supplier
Gareth Edwards of the Narional B2B Centre highlights a few pointers to getting the right people to optimise your website MoreThe Chaffey Column - Marketing: a two-way street?
Dr Dave Chaffey continues his exploration of customer engagement by asking if your Marketing is a one-way or two-way street? MoreThe Chaffey Column - Customer Engagement Strategy
Online marketing lends itself to multiple interactions with clients. Dave Chaffey introduces the concept of a Customer Engagement Strategy and why you should be considering it. MoreSuccess Audit - How to generate content for websites and Social Media
When the B2B Centre talks to its clients about Social Media the first question that people ask is "what do I talk about?" The "Success Audit" is a quick way to generate topics. And once you have started you won't be able to stop. More6 Tools to Measure Social Media Success
Here's a few suggestions on measuring whether your Social Media efforts are working, as presented at the B2B members networking event on November 26th 2009. More
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