In the lastest of a series of articles exploring customer engagement Dr. Dave Chaffey turns his attention this month to how you define a Social Media strategy.
In the lastest of a series of articles exploring customer engagement Dr. Dave Chaffey turns his attention this month to how you define a Social Media strategy.
Online marketing lends itself to multiple interactions with clients. Dave Chaffey introduces the concept of a Customer Engagement Strategy and why you should be considering it.