Articles
The National B2B Centre regularly publishes articles by its own team of consultants and other leading experts. Articles are listed in order of publication. Use the drop down menu above to filter articles by category or use the search bar in the top right to search for a specific subject.
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Getting Started with Twitter
Date: January 2012 Category: Marketing Online
Gareth Edwards, Associate Digital Marketing Specialist, provides a run through of how to get started and make the most of Twitter. More
Getting the most out of your IT budget
Date: November 2011 Category: Collaborative Working
Martin King-Turner highlights some simple approaches to making sure you get best value from your IT budget. More
5 Reasons Why Your Business Needs CRM
Date: October 2011 Category: CRM
Steve Orriss, Director and Lead Consultant at The National B2B Centre Ltd., highlights 5 way your business could benefit from a CRM (Customer Relationship Management) system. More
Make the Most of Your Facebook Page
Date: October 2011 Category: Marketing Online
Gareth Edwards, Associate Online Marketing Consultant at the National B2B Centre Ltd., provides 5 quick ways to improve the effectiveness of your Facebook business page. More
Building a Successful Sales Story
Date: September 2011 Category: Collaborative Working
Going beyond product or service specifications is a must if you want to engage with client's real needs. Sales Coach Jackie King-Turner provides some insights into creating a compelling sales story. More
Social Media - Where are your customers and prospects?
Date: June 2011 Category: Marketing Online
There's some work to be done in selecting the right Social Media channels to choose. This article highlights some of the ways you can find out channels your clients or prospects are using. More
Using Social Media - Resolving Time, Money and Resource Issues
Date: May 2011 Category: Marketing Online
Social Media is being adopted enthusiastically by many businesses. But sometimes it takes a bit more than setting up a Facebook page to make it work effectively. More
Cloud Security – The Top 5 Questions for Your Cloud Supplier
Date: April 2011 Category: Cloud and Mobile
Cloud computing has the potential to be a massive enabler of improvement for businesses. But is it secure? Martin King-Turner explains why achieving security has more to do with negotiation than password protection. More
The What? and Why? of The Cloud
Date: March 2011 Category: Cloud and Mobile
”The Cloud” is the current buzzword in IT and everybody seems to be talking about it. Martin King-Turner of The National B2B Centre examines what "The Cloud" is and why businesses should be interested. More
Getting the Most Out of LinkedIn
Date: February 2011 Category: Marketing Online
LinkedIn is less well known than Facebook or Twitter, but has the potential to be very useful to business users. Find out how you can get the most from this advanced networking tool. More