Articles
The National B2B Centre regularly publishes articles by its own team of consultants and other leading experts. Articles are listed in order of publication. Use the drop down menu above to filter articles by category or use the search bar in the top right to search for a specific subject.
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Bridging the gap between IT suppliers and clients
Date: April 2012 Category: Collaborative Working
Martin King-Turner, MD of the National B2B Centre, looks at some of the issues that create a gap in communications between IT companies and their clients and kicks off a discussion about the solutions.
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Consumerisation of Technology
Date: March 2012 Category: Cloud and Mobile
A new term to many but consumerisation of technology has already impacted you as a user and has some major implications for your business.
Martin King-Turner provides some insights into this concept.
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CRM: What are the problems areas?
Date: February 2012 Category: CRM
CRM (Customer Relationship Management) has many benefits for client focused businesses. But there are some important pitfalls.
Steve Orriss of the National B2B Centre examines some of the problems and provides advice on making sure that you avoid them
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Getting Started with Twitter
Date: January 2012 Category: Marketing Online
Gareth Edwards, Associate Digital Marketing Specialist, provides a run through of how to get started and make the most of Twitter.
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Getting the most out of your IT budget
Date: November 2011 Category: Collaborative Working
Martin King-Turner highlights some simple approaches to making sure you get best value from your IT budget.
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5 Reasons Why Your Business Needs CRM
Date: October 2011 Category: CRM
Steve Orriss, Director and Lead Consultant at The National B2B Centre Ltd., highlights 5 way your business could benefit from a CRM (Customer Relationship Management) system.
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Make the Most of Your Facebook Page
Date: October 2011 Category: Marketing Online
Gareth Edwards, Associate Online Marketing Consultant at the National B2B Centre Ltd., provides 5 quick ways to improve the effectiveness of your Facebook business page.
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Building a Successful Sales Story
Date: September 2011 Category: Collaborative Working
Going beyond product or service specifications is a must if you want to engage with client's real needs.
Sales Coach Jackie King-Turner provides some insights into creating a compelling sales story.
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Social Media - Where are your customers and prospects?
Date: June 2011 Category: Marketing Online
There's some work to be done in selecting the right Social Media channels to choose.
This article highlights some of the ways you can find out channels your clients or prospects are using.
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Using Social Media - Resolving Time, Money and Resource Issues
Date: May 2011 Category: Marketing Online
Social Media is being adopted enthusiastically by many businesses. But sometimes it takes a bit more than setting up a Facebook page to make it work effectively.
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