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February 2016

Video and Photography for the Web

24th February: 9:30 am - 4:30 pm
ibis Styles,
Bickenhill Lane
Birmingham, West Midlands B40 1PJ United Kingdom
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£425  £325 Until 10th February  (All prices excluding VAT)

Human beings are visual creatures. Our brains are designed to look at images. Which means your customers are designed to look at photos and video online. Whenever your customers - existing or potential - search for a product or service, if they can find a good video to watch or compelling photo to look at, they will engage with this material more than any other type of web content. This makes image content one of the most powerful forms of…

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March 2016

Social Media

2nd March: 9:30 am - 4:30 pm
ibis Styles,
Bickenhill Lane
Birmingham, West Midlands B40 1PJ United Kingdom
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£425  £325 Until 17th February  (All prices excluding VAT)

If you're not already using Social Media Marketing to connect with customers and generate traffic to your site you'll soon be dropping down Google's rankings and losing business. Social Media is now an essential part of the marketing mix. We will show you how and why to use social media to engage with your customers, build your brand and increase sales. Our Social Media training course provides hands-on, practical tuition on why and where to use blogs and social networking…

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SEO (Search Engine Optimisation)

9th March: 9:30 am - 4:30 pm
ibis Styles,
Bickenhill Lane
Birmingham, West Midlands B40 1PJ United Kingdom
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£425  £325 Until 24th February  (All prices excluding VAT)

SEO is not a mystery. It's about attracting the right customers at the right time. Our SEO training course covers all aspects of search engine positioning and optimisation, equipping you with the necessary understanding, technical know-how and insight to build an effective SEO strategy. During the SEO training course you will learn how to improve the positioning of your site on the major search engines without it taking over your life; and how to implement, monitor and maintain an ongoing…

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Ensuring Success with ERP Projects

16th March: 9:30 am - 4:30 pm
ibis Styles,
Bickenhill Lane
Birmingham, West Midlands B40 1PJ United Kingdom
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£425  £325 Until 2nd March  (All prices excluding VAT)

Planning, selecting and implementing a new ERP system is not easy. Surveys regularly show that up to 70% of such projects either fail altogether or fail to deliver the anticipated benefits. Drawing on 15 years’ experience of implementing ERP systems in SME businesses, our comprehensive, practical course is designed to ensure your project is one of the 30% that meet or exceed expectations and achieve real bottom line results for your business. We cover the whole project lifecycle from initial…

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Google Analytics

23rd March: 9:30 am - 4:30 pm
The Studio,
7 Cannon Street
Birmingham, West Midlands B2 5EP United Kingdom
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£425  £325 Until 9th March  (All prices excluding VAT)

Google Analytics provides free, in-depth data on your web traffic, showing you where your visitors are coming from and how they are using your site. Our practical, hands-on Google Analytics course provides you with the knowledge you need to set up Google Analytics, understand Traffic and Content Reports, and use Goals and Filters to help improve your website's effectiveness, usability and conversion rates.

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April 2016

Email Marketing

6th April: 9:30 am - 4:30 pm
ibis Styles,
Bickenhill Lane
Birmingham, West Midlands B40 1PJ United Kingdom
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£425  £325 Until 23rd March  (All prices excluding VAT)

Learn to use Email Marketing to establish rapport, build relationships with customers and generate new business.  Harness the effectiveness of Email Marketing!  It is quick and easy to do.  It’s a vital part of the marketing mix to help you stretch your budget further. Designed for those who are new to Email Marketing and for those with some experience, this practical ‘How To’ workshop will help you make the most of Email. You’ll be taken, step-by-step through the crucial aspects…

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Writing for the Web and Social Media

27th April: 9:30 am - 4:30 pm
ibis Styles,
Bickenhill Lane
Birmingham, West Midlands B40 1PJ United Kingdom
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£425  £325 Until 13th April  (All prices excluding VAT)

As more of your marketing activity goes online, the need to develop highly effective content for websites and social media becomes ever more pressing. This course will give you a tried and tested structure to bring immediate and measurable improvements to your business communications. It will help you to generate new content ideas, use “benefit” focused language to encourage clients to work with you, and make your content more search engine friendly.

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May 2016

Social Media

12th May: 9:30 am - 4:30 pm
ibis Styles,
Bickenhill Lane
Birmingham, West Midlands B40 1PJ United Kingdom
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£425  £325 Until 28th April  (All prices excluding VAT)

If you're not already using Social Media Marketing to connect with customers and generate traffic to your site you'll soon be dropping down Google's rankings and losing business. Social Media is now an essential part of the marketing mix. We will show you how and why to use social media to engage with your customers, build your brand and increase sales. Our Social Media training course provides hands-on, practical tuition on why and where to use blogs and social networking…

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AdWords and Pay-Per-Click (PPC)

18th May: 9:30 am - 4:30 pm
ibis Styles,
Bickenhill Lane
Birmingham, West Midlands B40 1PJ United Kingdom
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£425  £325 Until 4th May  (All prices excluding VAT)

If you’ve been running paid advertising campaigns for a while and need to understand the effectiveness and also identify opportunities that will deliver better results, then this course is for you. Our Adwords and PPC course gives delegates an insight into the latest Pay-Per-Click (PPC) marketing strategies, and provides many practical techniques and tips to improve your AdWords, Facebook and LinkedIn campaigns and make them more effective. The course is very interactive with practical demonstrations throughout the day.

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June 2016

SEO (Search Engine Optimisation)

1st June: 9:30 am - 4:30 pm
ibis Styles,
Bickenhill Lane
Birmingham, West Midlands B40 1PJ United Kingdom
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£425  £325 Until 18th May  (All prices excluding VAT)

SEO is not a mystery. It's about attracting the right customers at the right time. Our SEO training course covers all aspects of search engine positioning and optimisation, equipping you with the necessary understanding, technical know-how and insight to build an effective SEO strategy. During the SEO training course you will learn how to improve the positioning of your site on the major search engines without it taking over your life; and how to implement, monitor and maintain an ongoing…

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