Despite its massive popularity actually making use of Facebook is creating some confusion amongst the small business community. It’s partly because the administration of Facebook pages is not always intuitive and partly because Facebook has a habit of changes things quite suddenly.
Gareth Edwards, The National B2B Centre’s Associate Online Marketing Consultant, has highlighted 5 quick wins that could improve the performance of your Facebook page and make it easier for you to use.
- Claim your user friendly Facebook URL.
By default Facebook assigns your page a very long URL that contains various bits of information that only it is interested in. You can choose your own URL simply by clicking the Edit Page button and then selecting the “Basic Information” option in the left hand side menu.If you are lucky (and nobody else has claimed it) you might get www.facebook.com/yourcompany.
- Create a meaningful profile picture
Did you know that your profile picture can be up to 180 * 540 pixels. This means that instead of just using your logo you can create a graphic that tells people what you do and attracts more likes. You’ll need access to a decent graphical editing tool such as photoshop but it’s worth it.Check out the Arrowsmith Marketing Facebook page for example.
- Choose Your Featured Photos
When you upload pictures to your Facebook page they automatically get included in the featured photos strip at the top of the page. If you don’t like the pictures that are being displayed then you can delete them from the strip (roll the cursor over the pic and you’ll see a cross in the top corner of the picture, which you click) without removing them from your albums.The display changes every time you change the page so it’s hard to get too creative but it is certainly worth ensuring that your pictures are of the highest possible quality.Check out the Make It In Music Facebook page for inspiration.
- Add a Link to Your Profile
Your profile is the mini-bio listed on the left hand side of you page under the list of links can include a link to any site that you like – although your website is probably a good starting point.The link is added via the same edit page and basic information process mentioned above.
- Check the Stats
There are two places to look at as far as statistics goes. The first is Facebook Insights, which provides detailed information related to what’s actually happened on your Facebook page (new likes, comments, impressions etc.). Insights can be accessed via a link on the right hand side of your page.The second place is Google Analytics because there you can see whether Facebook has generated any traffic to your website (assuming you have one) and what happened to that traffic. To find out which individual links may have generated a click through you’ll have to master Google URL builder and tag your links.Check out our article Google Analytics – First Time Through for help using this invaluable tool.
N.B all of these actions require you to be logged in to Facebook as an admin for the page.
For more information on how to develop a Social Media strategy for your business or simply to understand more about using Facebook or other social media tools contact me by email or phone.