An agency must handle B2B and B2C SEO campaigns differently, and adapt to a much more complex sales process than in B2C. The difference between the two sectors can be found in the sales funnel and the purchase process, and the relationship between product and customer.
To deliver the best SEO service an agency must therefore have a deep understanding of the way business-to-business sales work.
Keith Hodges, head of SEO at POLARIS, summarises the core differences between B2B and B2C SEO strategies.
There are 5 major differences between B2B and B2C SEO campaigns that every B2B marketer should know:
- Product tangibility
- Performance indicators
- Product life cycle
- Nature of SEO
- Keywords type
Keyword research, content strategy and outreach strategies all depend on these factors.