Despite lots of publicity from suppliers and positive comments from independent observers such as ourselves many people are still put off by the “techie connotations” of the term CRM (Customer Relationship Management) and its reputation for complexity and don’t believe it could help them. Steve Orriss, Director and Lead Consultant at the National B2B Centre and CRM expert, examines just a few of the business issues that small businesses face and how CRM could help. Introduction Interest among our small… Read more »
Category: ERP
10 of the most commonly asked questions about CRM
CRM (Customer Relationship Management) is an increasingly popular tool for businesses that are seeking to take more control over the way that they work. There are many questions that people ask when starting to consider CRM for the first time, or when they have outgrown their existing method of customer management and are looking for a replacement. Helen Caldicott, a consultant from Marketing Answers & Solutions, has gathered together the most common questions she gets asked about CRM… and provided the… Read more »
