The first reaction that we get when we show newcomers to Google Analytics exactly what information it provides is often one of sheer amazement. When people get over the initial surprise and, particularly when they try and use the tool themselves, the first questions are “What should we look at?” and “What does it mean?” Gareth Edwards, eMarketing specialist at the National B2B Centre, provide a quick overview of what he looks at first when using Analytics and what you… Read more »
Category: Search & Analytics
5 Simple Tips For Converting Search Traffic
James Pennington, Lead IT Consultant with the National B2B Centre works with a wide variety of organisations to make their web sites more effective. In his view people are beginning to get the hang of making their websites more visible and more attractive to the likes of Google by using various aspects of Search Engine Optimisation (SEO). The focus now needs to be on turning traffic into real business. Although I really want to focus on what happens when people… Read more »
