Developing a profile online with sound b2b content marketing is a critical aspect in driving more inbound traffic to websites and other assets where businesses can seek to influence potential buyers of products and services.
But creating specific and new content to attract the right kinds of audience came be time and resource intensive. Increasingly, smart companies and their nominated spokespeople are using ‘curation’ techniques to align with the right topics, sources of content and influencers to build effective online profiles.
Using curation techniques to bring the right sorts of information to you so you can quickly share them, putting your spin or perspective on them, is fast becoming an effective online marketing strategy in its own right. This approach puts you at the centre of your industry as someone who has their finger on the pulse and who shares great content that is useful to others.
In this post, we analyse four ways to start curating content to support your b2b content marketing strategy.
1. Hootsuite – aggregating social content
Hootsuite is a third party social media management tool that, amongst a number of attractive features, allows you track many different aspects of your social media activity in vertical streams in one screen.
This makes it perfect for following conversations around key topics or keywords you want to associate – by selecting keyword topics (with and without hashtags), and displaying them in chronological order so you can quickly click to read and share from nominated social accounts as preferred. This makes you an informed and topical commentator that people will begin to respect.
Visit hootsuite.com today.
2. Feedly – pulling in news and blog content
Feedly is the RSS (really simple syndication) tool that replaced Google Reader for many fans of RSS when it was retired by Google a few years back. RSS feeds are brilliant tools for writers and industry facilitators because they allow you to add news sites, blogs and other platforms that regularly produce subscription content to one place and quickly skim them all in one hit.
The obvious advantage is the ability to grab lots of up-to-the-minute relevant content on relevant topics quickly and re-issue to your audiences to build your own authority as a facilitator and industry go-to.
Visit feedly.com/ today to find out more.
3. Evernote – your online note book
Evernote is a free app that enables you to save articles, images, gifs, video, illustrations, notes and more into one place for future use. Once activated your account is available via desktop or laptop cloud log-in or the smart phone app.
Very high profile bloggers and content creators swear by the ease of using Evernote and it’s convenience for grabbing and saving anything that inspires them in one place.
Visit Evernote.com to find out more.
4. Email subscription
There is still merit in subscribing to email alerts from your favourite, especially if the email either lands at a time when you’ll be in your inbox or aggregates new content more effectively than RSS or social media feeds.
Email updates come directly to you whereas with the other three routes all requires some form of set up and automation on your part. Use email subscription for sites that for whatever reason don’t put content out through social media or offer RSS subscription.
Technology is playing an increasingly important role in helping build and execute b2b content marketing strategy. Using the right technologies to streamline and instantly smarten your daily process will have an immediate impact on your positioning – and your productivity.
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