Google Analytics – 1 Day Google Analytics Training Course

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Google Analytics provides free, in-depth data on your web traffic. It shows you where your visitors are coming from and how they are using your site.

Google Analytics training in Birmingham

Our practical, hands-on Google Analytics training course provides you with the knowledge you need to make Google Analytics work. This includes understanding Traffic and Content Reports, using Goals and Filters to help improve your website’s effectiveness, usability and conversion rates.

Your trainer for this course is James Pennington.

Course Benefits

On completion of this Google Analytics training in Birmingham delegates will:

  • Understand the principles of Google Analytics
  • Understand basic Traffic, Visitors and Content reports
  • Be able to setup and use Goals and Filters
  • Know how to use Analytics to improve website performance

Course Content

Introduction to Google Analytics

  • What is web analytics?
  • How can it help my business?

Analytics Reports

  • Introduction to reports: Visitors, Traffic, Content, E-Commerce
  • Exporting and saving reports
  • Customizing dashboards
  • Emailing reports


  • Setting up an account and profile
  • Adding users
  • Standard filters
  • Site Search


  • Setting up Goals

What do you Want to Track?

  • Key Performance Indicators (KPIs)
  • Traffic Sources analysis
  • Landing Pages

Action Planning


Prior to attending this Google Analytics course delegates should have:

  • A good understanding of the web and how websites are structured.


“The Google Analytics course was a real eye-opener. I learnt more in one day than I had in three years of using the program.”
Tornado Wire, Warwickshire

“Mind-blowing! Now I understand the power of Google Analytics to accurately measure the effectiveness of marketing communications.”
Kinetic PR, Birmingham


Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on request.

Is lunch provided?
Yes. Lunch is provided, together with tea, coffee, and refreshments throughout the day.

How many other attendees will there be?
Our courses are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees per course is six.

Is there anything I need to bring with me?
We recommend bringing a laptop or tablet with you to follow along with live examples and log-on to various platforms.

Is WiFi available during the course?
Yes, free WiFi is available at all our training venues.

Will I receive copies of the course material?
Yes. All delegates receive copies of training materials, supporting notes and URL links.

Do I have to wear business attire?
No, there is no dress code. You can expect a relaxed learning environment.

What communications can I expect to receive prior to the course start date?
You will receive an email about a week prior to your course date confirming location, travel directions, and all the final details for the course.

What resources are available to me after completing the course?
In addition to the comprehensive course material provided to all delegates, you have the opportunity to continue working with our experts as consultants or coaches following the course.