SEO (Search Engine Optimisation) – 1 Day SEO Training Course

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SEO (Search Engine Optimisation) is not a mystery. It’s about attracting the right customers at the right time. Our SEO training course covers all aspects of search engine positioning and optimisation, equipping you with the necessary understanding, technical know-how and insight to build an effective SEO strategy.

SEO training course in Birmingham

During the SEO training course you will learn how to improve the positioning of your site on the major search engines without it taking over your life; and how to implement, monitor and maintain an ongoing SEO campaign for maximum possible returns.

Your trainer for this course is James Pennington.

Course Benefits

On completion of this Search Engine Optimisation course delegates will:

  • Know how to increase the number of relevant website visitors
  • Understand current Search Engine Optimisation best practice
  • Have a clear idea of SEO pitfalls and avoiding search engine penalisation
  • Know how to research and select the best keywords for your SEO campaign
  • Understand how to monitor your SEO success and measure ROI
  • Have developed an SEO action plan for their website

Course Content

Introduction to Search Engine Optimisation

  • What is Search Engine Optimisation?
  • How Search Engines work

Planning Your SEO Strategy

  • Setting your SEO Goals and Objectives
  • How is Your Site Currently Performing?
  • Who is Your Audience?

Choosing your Keywords and Phrases for SEO

  • Find your Niche and USP
  • Keyword research methods
  • The Long Tail: Phrases not words
  • Competition Research

Getting Found on Google (and other Search Engines)

  • Search Engine Friendly Website Design
  • Choice of Content Management System
  • Website Usability and Design
  • SEO Copywriting & Keyword Tuning
  • SEO related HTML tags
  • Local, Universal and Personal search Sitemaps – HTML and XML

Link Building for SEO

  • What is PageRank?
  • How Link Popularity works
  • Getting Backlinks

Getting your Site Listed

  • Top Search Engines and Directories
  • Free Listings
  • Paid Inclusion Strategies for Getting Listed Quickly

Search Engine Tools and Services

  • Google Webmaster Tools
  • Bing Webmaster Tools
  • Browser Plugins

Monitoring your SEO Progress

  • Checking Rankings
  • Link Popularity Searches
  • Web Statistics

Putting SEO into Practice

  • Search Engine Optimisation Roadmap
  • SEO Checklist
  • Action Planning


Prior to attending this Search Engine Optimisation course delegates should have a good understanding of the web.


“If you think SEO can only be tackled by wizened gurus, not so! This course will provide any competent person with the knowledge to optimise their website.”
Research by Design

“For a non-technical guy the information was put across in an excellent way by James. This will now enable me to improve our site & results.”
City Electrical Factors

“Very informative and interesting course that helped “clear the fog” that sometimes surrounds SEO.”

Cotswold Conference Centre


Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on request.

Is lunch provided?
Yes. Lunch is provided, together with tea, coffee, and refreshments throughout the day.

How many other attendees will there be?
Our courses are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees per course is six.

Is there anything I need to bring with me?
We recommend bringing a laptop or tablet with you to follow along with live examples and log-on to various platforms.

Is WiFi available during the course?
Yes, free WiFi is available at all our training venues.

Will I receive copies of the course material?
Yes. All delegates receive copies of training materials, supporting notes and URL links.

Do I have to wear business attire?
No, there is no dress code. You can expect a relaxed learning environment.

What communications can I expect to receive prior to the course start date?
You will receive an email about a week prior to your course date confirming location, travel directions, and all the final details for the course.

What resources are available to me after completing the course?
In addition to the comprehensive course material provided to all delegates, you have the opportunity to continue working with our experts as consultants or coaches following the course.