Despite its massive popularity actually making use of Facebook is creating some confusion amongst the small business community. It’s partly because the administration of Facebook pages is not always intuitive and partly because Facebook has a habit of changes things quite suddenly. Gareth Edwards, The National B2B Centre’s Associate Online Marketing Consultant, has highlighted 5 quick wins that could improve the performance of your Facebook page and make it easier for you to use. Claim your user friendly Facebook URL. By… Read more »
Category: Social Media
Building a Successful Sales Story
As part of our business coaching activities we are dealing with an increasing number of requests to help people improve their sales process. One of the key problems that we have identified is a lack of “engagement” with clients at the level of their real need. So what is the starting point for making a better connection to clients? Sales Coach Jackie King-Turner has some ideas for you. Business-to-Business Sales The key to successful B2B sales lies in the fulfillment of… Read more »
Social Media – Where are your customers and prospects?
At our Social Media workshops one of the first questions we always get asked is how to find out which Social Media sites to use. As you might expect we don’t advocate simply selecting say, Facebook, just for the sake of it. Instead it pays to do your research and find out exactly which Social Media channels clients and prospects are already using, or which might be suitable for you to tell your story. So how do you go about… Read more »
Using Social Media – Resolving Time, Money and Resource Issues
Social Media continues to be the buzzword on online marketing and many businesses are looking to establish some form of activity in this area. There are, of course, good ways and bad way of going about it though. Gareth Edwards, Associate e-Marketing Specialist at the National B2B Centre looks at some of the key issues and what you can do to resolve them. Introduction It is pretty difficult to escape from the relentless growth of Social Media and its impact on… Read more »
Getting the Most Out of LinkedIn
LinkedIn (www.LinkedIn.com) has established itself as the place to be seen for businesses and business professionals alike with a UK membership of over 4 million and 90 million worldwide. Whilst it doesn’t have the apps of Facebook or the music of MySpace (or perhaps because it doesn’t have those features), LinkedIn has become an established place to make new contacts, to seek out opportunities and to find answers to burning questions. Gareth Edwards, Associate e-Marketing Consultant at The… Read more »
Success Audit – How to generate content for websites and Social Media
Knowing what to say is often the first hurdle in using Social Media. The B2B Centre’s experience is that every individual/organisation has lots of interesting things to talk about – it is just a question of unlocking it and remembering that other people will be interested in what you do. The Success Audit is intended as a quick way of helping you to develop your ideas. Just work through the simple exercises; get some external input from a business associate or… Read more »
10 Tips for Promoting Products and Services using Photo Sharing Sites
Take a few moments and consider just how many photographs you have generated as part of your business activities over the past year or so. Press releases, brochures, websites, eCommerce sites and networking events, all generate photo opportunities don’t they? Many of the B2B Centre’s clients have been surprised about exactly how many images they have, and then delighted when we explain how they put them to good use on photo sharing sites. Mark Bonnett, of the National B2B Centre,… Read more »
Using Social Media in the real world
Social Media tools and technologies have the potential to provide many benefits to SMEs. Actually using all of this potential when you have a business to run is another matter entirely. Gareth Edwards, eMarketing Specialist at the National B2B Centre, provides some practical tips on using Social Media on a day to day basis. What You Can Do There are so many ways to use and benefit from Social Media tools and technologies – a term that includes everything from websites,… Read more »
Blogging – Free and Easy
Blogs have started to become an essential weapon in the SME eMarketing armoury. Yet many small and medium sized businesses are reticent about starting up their own blog. “It’s too difficult” and “We can’t afford it” being the most frequent excuses. Mark Bonnett, E-Business Consultant at the National B2B Centre, provides some guidance to help you overcome the obstacles and get the benefits from having your own blog. Get Started with Blogging Blog as you well may know is a… Read more »
